{"id":927,"date":"2020-04-07T17:25:08","date_gmt":"2020-04-07T17:25:08","guid":{"rendered":"http:\/\/www.torpedonoticias.net\/?p=927"},"modified":"2025-02-25T12:28:38","modified_gmt":"2025-02-25T12:28:38","slug":"apple-has-no-plans-to-phase-out-its-successful-beats-hardware-brand","status":"publish","type":"post","link":"http:\/\/www.torpedonoticias.net\/index.php\/2020\/04\/07\/apple-has-no-plans-to-phase-out-its-successful-beats-hardware-brand\/","title":{"rendered":"Apple has no plans to phase out its successful Beats hardware brand"},"content":{"rendered":"<div class=\"feat-image\"><img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"http:\/\/www.torpedonoticias.net\/wp-content\/uploads\/2020\/04\/Beats-Powerbeats-Pro-8.jpeg\"><\/div>\n<p>Six years ago Apple dropped $3 billion on its largest acquisition ever to acquire Beats Electronics. Music mogul Jimmy Iovine and hip-hop legend Dr. Dre built the consumer electronics brand into a household name, and Beats-branded headphones were flying off the shelves.<\/p>\n<p>Apple could tell. It sold Beats headphones and speakers in Apple Stores so the success of Beats was no secret. Beats also had a months-old streaming music service that Apple used to build Apple Music, but it\u2019s clear in retrospect that Apple also saw continued value in Beats as a hardware brand.<\/p>\n<p>That\u2019s why it may come as a surprise to see reports that Apple plans to phase out the Beats brand in the future.<\/p>\n<p><em>9to5Mac <\/em>can report\u00a0that this is not a strategy that Apple plans to pursue. The strategy is not one that should be viewed as being on the table for Apple, <em>9to5Mac\u00a0<\/em>has learned.<\/p>\n<p> <a data-layer-pagetype=\"post\" data-layer-postcategory=\"beats\" data-layer-viewtype=\"taxonomy-ninetofive_featured\" data-post-id=\"639868\" href=\"https:\/\/9to5mac.com\/2020\/04\/07\/apple-beats-future\/#more-639868\" class=\"more-link\">more\u2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Six years ago Apple dropped $3 billion on its largest acquisition ever to acquire Beats Electronics. Music mogul Jimmy Iovine and hip-hop legend Dr. Dre built the consumer electronics brand into a household name, and Beats-branded headphones were flying off the shelves. Apple could tell. It sold Beats headphones and speakers in Apple Stores so the success of Beats was no secret. Beats also had a months-old streaming music service that Apple used to build Apple Music, but it\u2019s clear in retrospect that Apple also saw continued value in Beats as a hardware brand. That\u2019s why it may come as a surprise to see reports that Apple plans to phase out the Beats brand in the future. 9to5Mac can report\u00a0that this is not a strategy that Apple plans to pursue. The strategy is not one that should be viewed as being on the table for Apple, 9to5Mac\u00a0has learned. more\u2026<\/p>\n","protected":false},"author":1,"featured_media":929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"http:\/\/www.torpedonoticias.net\/index.php\/wp-json\/wp\/v2\/posts\/927"}],"collection":[{"href":"http:\/\/www.torpedonoticias.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.torpedonoticias.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.torpedonoticias.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.torpedonoticias.net\/index.php\/wp-json\/wp\/v2\/comments?post=927"}],"version-history":[{"count":2,"href":"http:\/\/www.torpedonoticias.net\/index.php\/wp-json\/wp\/v2\/posts\/927\/revisions"}],"predecessor-version":[{"id":930,"href":"http:\/\/www.torpedonoticias.net\/index.php\/wp-json\/wp\/v2\/posts\/927\/revisions\/930"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.torpedonoticias.net\/index.php\/wp-json\/wp\/v2\/media\/929"}],"wp:attachment":[{"href":"http:\/\/www.torpedonoticias.net\/index.php\/wp-json\/wp\/v2\/media?parent=927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.torpedonoticias.net\/index.php\/wp-json\/wp\/v2\/categories?post=927"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.torpedonoticias.net\/index.php\/wp-json\/wp\/v2\/tags?post=927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}